Natura: The Store

As I have mentioned before, Natura is a wonderful Brazilian cosmetics company. Their direct sales model is the only thing I have ever been frustrated with. While I think it works well in certain income classes among Brazilians, it isn't flexible for other markets, making it hard for expats and tourists to buy into the brand when they need to have a consultant. How do you select makeup color from a magazine? There is a constantly changing variety of native scents for bath and body products, how do you know which to choose? What if people want to bring it to their home country as gifts? Happens all the time and the little kiosk in the airport doesn't offer much.

That is all changing now. Soon you will be able to buy your favorite products in a beautifully decorated brick and mortar location in the heart of all things shoptastic, Oscar Freire.  Apparently it is supposed to be open for 5 months, a sort of pop up, but we are pretty sure they will have an awfully hard time closing come June. Hope its as beautifully designed as the brand's only other store in Paris, by Brazilian architect, Arthur Casas. 

Check it out:

SERVIÇO Espaço Conceito Natura
Endereço: Rua Oscar Freire, 1.052 – Jardim Paulista, São Paulo/SP
Funcionamento: terça à sábado das 10h às 20h – domingo e feriados das 13h às 19h
De Fevereiro à Junho 2012

*source (http://www.blogconsultoria.natura.net/espaco-conceito-natura-oscar-freire/)